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For more than 50 years, Whittier Christian High School has been serving families in the greater Whittier and north Orange County areas, equipping young men and women to honor God as critical thinkers and authentic Christians. Whittier Christian High School has been serving families in the greater Whittier and north Orange County areas, equipping young men and women to honor God as critical thinkers and authentic Christians.

CHALLENGE

Whittier Christian is a private high school based in La Habra, California. Mozaek was given the task of solving an ever-increasing issues with glaring inconsistencies with the use of various school logos and a lack of continuity with marketing and recruitment materials. The challenge was to bring unity, consistency, and continuity to the Whittier Christian brand, while at the same time, preserving the historical visuals of the brand.

SOLUTION

Our strategy consisted of leading administrators through a two-day brand strategy workshop to better understand the underlying issues of the Whittier Christian brand. To gain a historical perspective, interviews with founders and former students from the graduating classes were conducted. Input and feedback from current staff, faculty, and board members was provided through an on campus town-hall style setting.

RESULT

Based on our research and data, seven school and athletic logos were redesigned with both historical familiarity as well as a refreshed look. In addition, new marketing and recruitment materials with targeted strategic content. Implementation of the newly refreshed visual identities and new marketing materials led to an immediate increase in enrollment, as well as unity and enthusiasm throughout the entire school community.

Mozaek played a vital role in creating the Whittier Christian High School brand. To this day, brand awareness remains strong, both internally and to our outside community.

CARL MARTINEZ, HEAD OF SCHOOL, WHITTIER CHRISTIAN HIGH SCHOOL

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